Articles
Marketing Checklist for Attracting Chinese Travellers (2025)
Practical Guide for Destinations & Tourism Businesses 1. Visa & Entry Facilitation Simplify the travel process as much as possible:...
Irish outbound travel — analysis (November 2025)
Executive summary Irish residents are an active outbound travel market. In 2024 Irish households took roughly 13.7 million outbound overnight...
Italian Outbound Tourism in Europe: Trends and Insights from TTG Travel Experience 2025
Italian Outbound Tourism in Europe: Trends and Insights from TTG Travel Experience 2025 Italian outbound tourism continues to show strength...
The Power of Small Markets in Tourism: Finding Success Beyond the Crowds
In the tourism industry, many companies are drawn to the largest and most competitive markets — the ones everyone seems...
Oulu and the European Capital of Culture: A Year of Transformation and Opportunity
The European Capital of Culture (ECoC) initiative, launched by the European Union in 1985, aims to celebrate the richness and...
ToolBox Consulting Strengthens Cooperation with Lufthansa Group for 2026 Events
A New Agreement for Global Events ToolBox Consulting Oy is pleased to announce a cooperation agreement with the Lufthansa Group...
What is right input-output ratio (ROI) in international tourism marketing?
This is a series of our tourism market analysis and wonders is tourism trade in Baltic and Nordic countries doing...
Global tourism grows 5% in early 2025 despite ongoing challenges
According to UN Tourism, almost 690 million tourists travelled internationally between January and June 2025, about 33 million more than...
The Baltic and Nordic Presence Shines at Arabian Travel Market
The Arabian Travel Market (ATM) has officially announced the theme for its 2026 edition, which will take place in Dubai...
The Role of Travel Media in Destination and Business Development
Travel media is a key driver in how destinations and travel-related businesses are discovered and perceived. It encompasses traditional outlets...