The Success of ITB Berlin Mirrors a Positive Outlook for Travel in 2025

The world’s leading travel trade show, ITB Berlin 2025, was a resounding success! Toolbox Consulting Ltd had the privilege of hosting the Finland Lapland stand, bringing together top tourism professionals and fostering exciting business opportunities.

A Global Hub for Travel Industry Professionals ITB Berlin 2025 welcomed 100,000 attendees over three trade visitor days, with an impressive 87% of participants coming from international markets. This underscores the global significance of ITB Berlin as the premier platform for travel industry networking, collaboration, and innovation.

A total of 5,800 companies from 170 countries showcased their products and services in the fully booked exhibition halls of Berlin, reinforcing ITB Berlin’s position as the leading international travel trade event.

Industry Resilience and Innovation in Focus Despite economic and geopolitical challenges, exhibitors and trade visitors at ITB Berlin 2025 demonstrated the industry’s adaptability and forward-thinking approach. Key topics at this year’s event included megatrends such as sustainability, digital transformation, and the growing influence of AI on payment solutions and seamless travel experiences.

Dr. Mario Tobias, CEO of Messe Berlin, reflected on the event’s success: “ITB Berlin 2025 once again showcased the industry’s resilience and innovative drive. The shift towards sustainable concepts, the integration of AI, and digital transformation open up enormous opportunities. ITB Berlin has made it clear that we as an industry can set the pace for sustainable and inclusive tourism only if we work together.”

Highlights from ITB Berlin 2025

· Valuable Connections – We engaged with hundreds of travel professionals, tour operators, and destination representatives eager to expand in the Nordic markets.

· Successful Collaborations – New business opportunities and partnerships emerged, reinforcing the importance of this event for the travel sector.

Join Us for ITB Berlin 2026! Building on the success of ITB Berlin 2025, we are already gearing up for ITB Berlin 2026. We invite you to be part of our Nordic joint stand—an exceptional opportunity to showcase your brand, connect with key decision-makers, and expand your international business.

Why Join the Nordic Stand in 2026?

· High Visibility – Stand out in a competitive marketplace with a strong regional presence.

· Strategic Networking – Meet tour operators, travel agencies, and industry professionals from around the world.

· Comprehensive Support – Benefit from our expert guidance in inviting tour operators, marketing, logistics, and event coordination.

· Cost-Effective Participation – Share resources while maximizing exposure and business potential.

Secure Your Spot Now! Join us in Berlin from March 3–5, 2026, and be part of a dynamic and successful presence at the travel industry’s most important event. Register today to secure your place at the Baltic and Nordic joint stand and take your business to new heights!

More information about ITB Berlin 2025: https://www.toolboxtravel.fi/event/itb-2025-in-berlin-joint-baltic-and-nordic-countries-stand/

➡ Sign up and register here

We look forward to welcoming you to ITB Berlin 2026 – let’s create new opportunities together!

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