UNWTO reported international tourist arrivals grew 5% in first three months 2025

This is full citation of an article published 27.5.2025

“International tourist arrivals grew 5% in Q1 2025

Madrid, Spain, 27 May 2025 – International tourist arrivals (overnight visitors) increased by 5% in the first quarter of 2025 though results were mixed among regions and sub-regions.According to the May 2025 World Tourism Barometer from UN Tourism, over 300 million tourists travelled internationally in the first three months of 2025, about 14 million more than in the same months of 2024. That represents a 5% rise on last year and is 3% more than in pre-pandemic year 2019. The robust performance came despite the sector facing a range of geopolitical and trade tensions, as well as high inflation in travel and tourism services.

UN Tourism Secretary-General Zurab Pololikashvili said: “In every global region, tourism stands out as a major services sector, supporting millions of jobs and businesses of all sizes. The continued good performance in international arrivals combined with stronger visitor spending in many destinations highlights the resilience of the sector in the face of numerous challenges and is good news for economies and workers everywhere.”

ToolBox Consulting Ltd published it’s marketing activities for 2025 hoping to help travel companies and destinations to plan their marketing and sales strategies well ahead. The marketing cycle starts in autumn 2025 selling summer 2026 and winter season 2025/2026 is already launched in many target market areas.