Sales Visits in Germany and the Netherlands: The Power of Face-to-Face Meetings

Sales Visits in Germany and the Netherlands: The Power of Face-to-Face Meetings

The journey towards new business opportunities began even before we boarded the plane. I had carefully prepared presentation materials and ensured that the price lists and product descriptions were in order. Our goal was to strengthen the visibility of Nordic tourism services and expand business in the German and Dutch markets.

Why Join Our Sales Visits?

The first meetings took place in Berlin, where we met several leading tour operators. After the first negotiation, we immediately realized why these sales visits are so valuable. A personal meeting opened doors that emails or phone calls alone could not. Face-to-face discussions built trust and allowed us to ask specific questions directly to decision-makers.

· Direct Access: We met key individuals who influence purchasing decisions.

· Market Insights: We gained firsthand knowledge of new customer needs and trends.

· Brand Visibility: Personal meetings made our products and services well known.

· Exclusive Meetings: We had the opportunity to present our services in a targeted manner.

· Proven Success Model: We leveraged our expertise and networks effectively.

Understanding the Target Audience

Our journey continued to the Netherlands, where we met both traditional tour operators and new players focused on digital sales. The needs of German and Dutch travelers differed slightly. Germans valued safety and well-structured itineraries, while the Dutch sought more flexible and diverse travel options.

· German Travelers: Preferred well-organized trips, high-quality accommodations, and nature experiences.

· Dutch Travelers: Looked for active experiences such as cycling tours and local adventures.

· Tour Operators’ Priorities: Cost-effective, sustainable, and easy-to-use services were key factors.

Preparing Products and Services

We ensured that our products and services suited the target audience. The price list, contract terms, and logistics were carefully planned in advance, making negotiations and sales discussions smoother.

· Tailored products for the preferences of the target audience.

· Clear price lists and terms facilitated negotiations.

· Well-planned logistics made our services attractive.

Marketing Materials and Communication

Our personalized presentation materials were visually appealing and content-wise clear. Language skills and cultural awareness played a key role.

· Engaging presentation materials: Ensured that images and content captured interest.

· Language skills and cultural knowledge: We communicated fluently in the client’s language.

· Clear and persuasive communication: We effectively conveyed the value of our services.

Building Long-Term Partnerships

After a successful sales visit, the real work began when we returned home. Follow-up was crucial to turning initial meetings into long-term collaborations.

· Building trust: Detailed follow-ups and continued discussions created lasting customer relationships.

· Quick responses and further discussions: Kept clients engaged and helped find suitable solutions for them.

· Developing collaborations: We scheduled new meetings and marketing initiatives.

Summary

The sales visits in Germany and the Netherlands were a crucial step in expanding into new markets. During the trip, we gained valuable insights into the target audiences, established new partnerships, and increased awareness of Nordic tourism services.

Key takeaways:

· Understanding the needs of the target audience and tour operators is key to success.

· Well-prepared products and price lists make the sales process smoother.

· High-quality marketing materials and effective communication strengthen the brand.

· Long-term cooperation is built through trust and active follow-up.

Do you have any questions or would you like to join our next sales visit? Contact us and grow your business in international markets!

Upcoming Sales Visits – Join Us!

Are you a Baltic or Nordic travel professional looking to expand into Central European markets? Join us for a series of exclusive sales events between April and July 2025!

Be ready to move from the Netherlands to Switzerland, from the Germany to Denmark! Meet leading tour operators and major travel agencies interested in Baltic and Nordic destinations.

📅 Upcoming Sales Visit Tour Dates:

Neatherlands: January 18-20.2026 and April 5.7.2026 https://www.toolboxtravel.fi/event/join-our-sales-visit-tour-in-netherlands/

Switzerland: January 20-22.2026 and April 7-9.2026 https://www.toolboxtravel.fi/event/join-our-sales-visit-tour-in-switzerland/

Germany: February 8-10.2026 and April 19-21.2026 https://www.toolboxtravel.fi/event/join-our-sales-visit-tour-in-germany/

Denmark: February 10-12.2026 and April 21-23.2026 https://www.toolboxtravel.fi/event/join-our-sales-visit-tour-in-denmark/

Don’t miss the chance to grow your business in key European markets!