Articles

What is right input-output ratio (ROI) in international tourism marketing?

This is a series of our tourism market analysis and wonders is tourism trade in Baltic and Nordic countries doing...
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Global tourism grows 5% in early 2025 despite ongoing challenges

According to UN Tourism, almost 690 million tourists travelled internationally between January and June 2025, about 33 million more than...
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The Baltic and Nordic Presence Shines at Arabian Travel Market

The Arabian Travel Market (ATM) has officially announced the theme for its 2026 edition, which will take place in Dubai...
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The Role of Travel Media in Destination and Business Development

Travel media is a key driver in how destinations and travel-related businesses are discovered and perceived. It encompasses traditional outlets...
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Sales Visits in Germany and the Netherlands: The Power of Face-to-Face Meetings

Sales Visits in Germany and the Netherlands: The Power of Face-to-Face Meetings The journey towards new business opportunities began even...
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Several flights from Canada to Nordic countries in season 2025 – 2026

ToolBox Consulting will organize in 2026 a Roadshow in North America combining not only USA but also Canada. We make...
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Norway Introduces Tourist Tax to Manage Growing Visitor Numbers

Norway Introduces Tourist Tax to Manage Growing Visitor Numbers Starting this summer, Norway has passed a new law enabling municipalities...
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ToolBox Consulting Ltd. – Celebrating 25 Years of Transforming Tourism

August 2nd, 2025 marks a remarkable milestone in the story of ToolBox Consulting Ltd. – 25 years of dedication, innovation,...
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French Market and Sustainable Tourism – Overview

French Market and Sustainable Tourism – Overview 1. Growing Interest in Sustainable Tourism According to several studies, interest in sustainable...
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French Tourism in Finland: Who Should Participate in French Marketing Activities?

As international travel continues to recover, France remains a steadily growing source market for Finnish tourism. Based on overnight stays...
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