Kari Halonen
French Market and Sustainable Tourism – Overview
French Market and Sustainable Tourism – Overview 1. Growing Interest in Sustainable Tourism According to several studies, interest in sustainable travel among French consumers is growing. A report by Businesscoot (2023) indicates that 63% of French travelers consider environmental impact when choosing their destination. This is supported by ADEME (France’s Agency for Ecological Transition), which…
French Tourism in Finland: Who Should Participate in French Marketing Activities?
As international travel continues to recover, France remains a steadily growing source market for Finnish tourism. Based on overnight stays by French travelers in 2019, 2023, and 2024, clear trends emerge regarding their preferred destinations and travel behavior in Finland. French Overnight Stays in Finland (2019, 2023, 2024 Combined) French tourists recorded over 1.1 million…
Australian Outbound Travel: Landscape & Outlook (Autumn 2025 → Full‑year 2026)
Australian Outbound Travel: Landscape & Outlook (Autumn 2025 → Full‑year 2026) We have gathered here information about Australian outbound tourism stategistcs. Australian residents have returned to international travel at record pace. A total of 11.6 million outbound trips were taken in the year to December 2024, up 16.2 % on 2023, and the first quarter of 2025 alone saw 1.85 million leisure departures (+15 % YoY,…
French Outbound Tourism Outlook: 2025–2026
Market scale & growth The French outbound tourism market is set to grow significantly—from around USD 72.9 billion in 2025, to approximately USD 124 billion by 2035, at a compound annual growth rate (CAGR, Compound annual growth rate*) of 5.4 % A forecast by FMI expects the sector, now valued at ~USD 37 million in 2024, to reach USD 56.8 million by 2034 (4.4 %…
Australia’s Post‑COVID Outbound Market (2022–2025)
We have listed here some interesting data regarding Australian outbound travelling and Nordic and Baltic countries pull factors. 1. Overview & Rebound Australians have returned to pre‑pandemic travel levels. In fiscal 2023–24, outbound resident departures reached 98% of 2018–19 volumes, with monthly returns hitting or exceeding 100% since January 2024 Total international departures reached 11.6…