Kari Halonen
The Role of Travel Media in Destination and Business Development
Travel media is a key driver in how destinations and travel-related businesses are discovered and perceived. It encompasses traditional outlets such as newspapers, magazines, and television, as well as digital formats including online publications, social media platforms, blogs, and podcasts. Together, these channels shape traveler expectations and influence decision-making long before an actual booking takes…
Sales Visits in Germany and the Netherlands: The Power of Face-to-Face Meetings
Sales Visits in Germany and the Netherlands: The Power of Face-to-Face Meetings The journey towards new business opportunities began even before we boarded the plane. I had carefully prepared presentation materials and ensured that the price lists and product descriptions were in order. Our goal was to strengthen the visibility of Nordic tourism services and…
Several flights from Canada to Nordic countries in season 2025 – 2026
ToolBox Consulting will organize in 2026 a Roadshow in North America combining not only USA but also Canada. We make visits in Toronto (Ontario) and Montreal (Quebec). See what to expect from the Canadian market regarding accessibility: Summary Table of Direct Flights to Canada (2025–2026) Country Airline Route(s) Notes Finland Finnair HEL → YYZ Seasonal…
Norway Introduces Tourist Tax to Manage Growing Visitor Numbers
Norway Introduces Tourist Tax to Manage Growing Visitor Numbers Starting this summer, Norway has passed a new law enabling municipalities to introduce a tourist tax in areas significantly impacted by tourism. Approved in June, the decision grants local governments broad authority to apply the tax based on their specific needs and conditions. The tourist tax,…
ToolBox Consulting Ltd. – Celebrating 25 Years of Transforming Tourism
August 2nd, 2025 marks a remarkable milestone in the story of ToolBox Consulting Ltd. – 25 years of dedication, innovation, and international impact in the tourism industry. From modest beginnings to becoming a widely respected player in the Nordic and Baltic regions, our journey has been fueled by a passion for travel, a commitment to…
French Market and Sustainable Tourism – Overview
French Market and Sustainable Tourism – Overview 1. Growing Interest in Sustainable Tourism According to several studies, interest in sustainable travel among French consumers is growing. A report by Businesscoot (2023) indicates that 63% of French travelers consider environmental impact when choosing their destination. This is supported by ADEME (France’s Agency for Ecological Transition), which…
French Tourism in Finland: Who Should Participate in French Marketing Activities?
As international travel continues to recover, France remains a steadily growing source market for Finnish tourism. Based on overnight stays by French travelers in 2019, 2023, and 2024, clear trends emerge regarding their preferred destinations and travel behavior in Finland. French Overnight Stays in Finland (2019, 2023, 2024 Combined) French tourists recorded over 1.1 million…