Newsletters
Happy Midsummer! Midsummer festivities in Finland
Dear friends, colleques and partners!Our office is closed between 22.6 – 25.6.2012. We are reading our e-mails only occasionally: office [at] toolboxtravel.fi (office(at)toolboxtravel.fi)RegardsKari, Katariina and Mira Midsummer in FinlandWe are celebrating Midsummer in Finland in mid-June. Midsummer day simply refers to the period of time centered upon the summer solstice, but more often refers to specific…
New office address 1.6.2012!
We needed bigger space for us so we found a new location 3 kms from our current place in Roihuvuori district in Helsinki.Starting from tomorrow, 1st of June, we are in this new address which is Tulppatie 14, 00880 Helsinki. Other contact information will remain the same. Telephone: +358 50 375 1328Fax: +358 9 224…
Destination Branding Process
There are clear differencies between company or product branding and then destination brand. The latter on is more challenging because so many different interest groups or stakeholders can affect to the final brand. Starting from local people, businesses, authorities or industry itself.I have been doing for several years a research for Professor Teemu Moilanen where we…
Research Tools for Tourism Destination Management
I have been trying to analyze tourism industry over a decade due to my previous jobs and assignments. In many countries there not so much to have facts and figures. I have found some bednight or overnight statistical data, average length of stay figures or summary of how much there were sales in registered acommodation.To solve…
ToolBox is chosen to develop Matka2013 Fair pre-day (Wednesday)!
ToolBox-travel marketing & consulting is one of the representatives to develop the biggest travel trade show in Nordic countries, Matka2013 and especially so called pre-day which is Wednesday. ToolBox representative Kari Halonen has been having important role to develop MeetFinland workshop, which is nowadays one of the leading meeting point for domestic suppliers and foreign…
Social Media Report by Michael A. Stelzner
I was just reading interesting report made by Michael A. Stelzner. Has has asked from nearly 4000 social media marketers about their opinions of social media developments. Here is the summary of that report:Major findingsHere’s a quick summary of our primary findings:• Marketers still place high value on social media: A significant 83% of marketers…
Happy Easter!
I wish you all Happy Easter! Warning, touching this link you find something very addictive! Click here! Score 12800.
SFTO planning tourism workshops in Finland and Estonia for Indian travel trade
By Anish V Punnackattu | New DelhiIn a bid to provide direct exposure to its members and create awareness, the Society of Foreign Tour Operators (SFTO) will organise tourism workshops in Helsinki, Finland and Tallinn, Estonia in the third week of September 2012. The workshops will be of four days each and will be organised…
NEW: Indian workshop in Helsinki – 16-18.9.2012 – Registration time prolonged for Suppliers
Registration time has been prolonged for Nordic Suppliers until 15th of August, 2012. See below: Society of Foreign Travel Operators in India (SFTO) will organize an educational trip to Finland (in Helsinki) and to Estonia (in Tallinn) in September 2012. There will be also travel seminars and workshops organized separately in each cities. We are expecting around…
Global Talent Index reveals – Nordic countries are on the top
Finland and all Nordic countries are performing very well in this index survey. There have been lots of discussion about what are the roles of China and India. According to this chart China is in the position of 33 and India 35.Resource – Heidrick & Struggels, The Global Talent Index Report – The Outlook to…