January 20, 2027 – January 24, 2027 — Spain
FITUR 2027
Fitur is regarded as one of the largest annual trade fairs for the tourism industry sector in Spain. FITUR (Feria Internacional de Turismo) is one of the world’s leading international tourism trade fairs, held annually in Madrid, Spain, at the IFEMA exhibition center. Taking place every January, it gathers tourism professionals and the general public for five days of exhibitions, business meetings, and innovation showcases.
Gateway to Latin American and European Markets
Spain’s central location and cultural ties make FITUR a unique strategic bridge between Europe and Latin America.
We organize 2-day sales visits during the event. Invitation is valid for all destinations and companies in Baltic and Nordic countries.
Time: 20.1. – 24.1.2027, Sales visits will be organized on 20 and 21 January.
Place: Madrid, Spain
Last registration date: 15.12.2026
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Additional information
ToolBox Consulting Ltd will organize 2-day sales calls to the event. The dates are: 21 and 22 January. The amount of appointments is appx. 14 appointments/2 days and we can take 4 companies with us on first come first served basis.
The Fair is open 20-24 January. Dates 20-24 January are for travel trade professionals and 25-26 January for public.
Opening hours:
20-22 January: 10:00 – 19:00
23 January: 10:00 – 20:00
24 January: 10:00 – 18:00
Location: IFEMA MADRID – Recinto Ferial, Av. Partenón 5, 28042 Madrid
Webinar about FITUR 2027 and expectations from Spanish market around 1 month prior the event starts. Exact date and time TBA.
Welcome Meeting 19.1.2026 in Madrid. Location TBA.
ToolBox Consulting Ltd will organize 2-day sales calls to the event on 20 and 21 January. The amount of appointments is appx. 14 appointments/2 days and we can take 4 companies with us on first come first served basis.
Price category varies according to: 1. time when the registration is made and 2. how many participants there are.
Price categories:
Example: only 1 participating company
💡 Note: Prices do not include travel, accommodation, or meals.
Number of Participants Price per Person (€) + VAT Minimum Participants Required
1 participant €3,500 + VAT 1 person
2 participants €2,700 + VAT 2 people
3–4 participants €2,100 + VAT 3 – 4 people/person
Group price (4–6 people) €7,600 + VAT (total) 4 people
Additional participant from the same company: 900 euros / 2 days
VAT will be added to above prices
The price includes:
Webinar about the event and Spanish market approx. 1 month prior departure (in mid-December)
Entrance ticket for 2 days
Welcome Meeting
ToolBox staff assistance
Organizing the appointments with tour operators in the fair
The price does not include:
Accommodation and travel expenses. Meals.
Registration for Suppliers:
Last registration date is 15.12.2026
Click here: Fitur 2027 Registration
Registration for Buyers: There is an other site here for Buyers’ registration. See title “Buyers”.
