Baltic Sales workshop and FAM trips 2026
Largest travel trade event in the Baltic countries specialized in promoting the area in 2026. Meet potential business partners in pre-scheduled 20 minutes meetings.
This is our 9th time to organize the event. The event will be in idyllic Jurmala, Latvia.
Suppliers are invited from all Baltic and Nordic countries to meet Buyers either in Jurmala 26.10.2026.
We are looking also for Pre and Post Tour programme hosts (companies and destinations) from Estonia, Latvia and Lithuania. When registering, please indicate your interest in hosting FAM trips.
Super Early Bird price offer is valid until 31.08.2026. Last registration date is 15.09.2026
Timetable:
24.10-26.10.2026 Pre Tours
26.10.2026 Workshop 27.10-29.10.2026 Post Tours
Place: Jurmala, Latvia
Partner:
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Additional information
24.10-26.10.2026 Pre Tours for Buyers 26.10.2026 Workshop 27.10-29.10.2026 Post Tours for Buyers
26.10.2026 Monday
Location: Jurmala, Latvia
Venue: Jurmala SPA Hotel, Jomas iela 47/49, Jūrmala, LV-2015, Latvia
09.00 – 09.30 Supplier registration
09.30 – 09.50 Buyer Registration
10.00 Workshop starts, 20 minutes meeting slots
12.40 – 13.40 Lunch
13.40 – 15.00 Workshop continues
15.00 – 15.20 Coffee break
15.20 – 17.00 Workshop continues
17.00 Workshop ends
18.00 GetTogether Dinner
20.00 GetTogether Dinner ends
24.10-26.10.2026 Pre Tours for Buyers 26.10.2026 Workshop 27.10-29.10.2026 Post Tours for Buyers
Buyers
Event
Pre & Post Tours, Virtual Tours
Get Together Party
Buyer registration will be open 01.06.2026 until 30.09.2026.
Click here to register or copy-paste here the link:
https://forms.gle/cnVZsU2xdSgq3CSC9
Event
Workshop takes place in Jurmala city. Jurmala is famous coastline city in Latvia, approx. 30 km from Riga, capital of Latvia.
Timetable
24.10 – 2.190.2026 the entire schedule is shown in EET time ( + 2 GTM )
24.10 – 25.10.2026 Optional Pre Tours
25.10.2027 Arrivals in workshop location
26.10.2026 Offline workshop from 10.00 – 17.00. Lunch break 12.40 – 13.40. Get Together programme (for Buyers and Suppliers) starts at 18.00. The venue will be publiched in August 2026. The approx. time for GetTogether Party is 2h30min.
27.10– 29.10.2026. Optional Post Tours
29.10.2026 Return back home the latest.
26.10.2026 event
Buyers are touring from table to table. Suppliers remain in their tables. Tables are in alphabetical order. Buyers will get map of the venue room.
Lufthansa Group offer
Lufthansa Group provides a special discount for those attending at the Summer Fun Workshop 2027. Companies such as Austrian Airlines, Brussel Airlines, Lufthansa, and Swiss provides these discounted flight tickets during the period of 09.06 – 18.06.2027.
Here is the booking link for Lufthansa Group flights: Please copy and paste, and the Lufthansa page will open. NOTE! The link will be publishedin June 2026.
Tour code is:
ARRIVAL TO FINLAND
The Buyer package doesn’t include your arrival to Helsinki. So you need to provide your trip from your home country by yourself with your own expense.
You need to be in Helsinki 25.10.2026 at the meeting place, West Harbour of Helsinki at 08.00 in the morning.
Pre Tour is common for all Buyers 25.10 – 26.10. During these two days we are mainly exploring Estonia. We use local cruise-ferry to cross Baltic from Helsinki to Tallinn 25.10.2026.
Note! You need to have valid passport or European Union Identity Card.
ACCOMMODATION
Accommodation in Helsinki
We have a special rate in Hotel Arthur, ***
Address: Vuorikatu 19, 00100 Helsinki Code: TOOLBOX Contact Sales Department
Book your Baltic Fun stay in Hotel Arthur with -15% discount of flexible daily rates. Use the code TOOLBOX in www.hotelarthur.fi/en
Hotel Arthur is located right next to the Railway Station. All the profits of the hotel will go to back the community by supporting the hobbies of children and youth through Helsinki YMCA.
Accommodation in Jurmala
You can get 1 night free. When you did your registration we asked your interest for your free night in Jurmala
Either it is 25.10 – 26.10 OR 26.10 – 17.10.2026.
Your primary accommodation is TBA where you get your one night free. The additional night is approx 120 euros/night. The payment is done when you make check-in.
We recommend to have additional nights especially if you plan to join both Pre and Post Tours OR you like to attend at GetTogether Party which is free for Buyers.
We use two different hotels in Oulu. Both are located in city centre area. The second hotel is TBA. Additional night is 120 euros/night including breakfast.
GetTogetherParty
GetTogether Party is freee for Buyer participants.
Date: 26.10.2026
Time: 18.00 – 20.30 o’clock
Location: TBA.
Includes: 3-course dinner with limited beverages.
When doing the registration, you have a chance to inform your dietary restrictions.
TOURS
See separate section “Pre and Post Tours”
Pre and Post Tours are fully hosted tours including transfers from Helsinki, or Jurmala to the destination, and accommodation, meals and tours in the destination. There are specific starting and ending points for each tours which can be Helsinki West Harbour. Also Jurmala can be one departure point for specific Pre and Post tours.
Which tours are you interested in participating? All applicants need to get confirmation from the hosting destination before final approval. Pre tours are between 24.10 – 25.10.2026 and post tours between 27.10 – 29.10.2026.
The tours will be published when they are finalized by the hosting destination, in July-August 2026.
Minimum of 4 participants are needed for each tour.
PRE TOURS
- Helsinki- Tallinn-Pärnu-Jurmala 24.10 – 25.10.2026
POST TOURS
- Jurmala – Latvia Tour 27.10 – 29.10.2026. Tour ends in Riga 29.10.2026 at 11.00 am
- Jurmala -Lithuania Tour 27.10 – 29.10.2026 Tour ends in Riga 29.10.2026 at 11.00 am
- Juumala-Tallinn-ferry to Helsinki 27.10.2026 (transfer)
This is our 1st time to organize the event. The event will be held in Jurmala, Latvia.
Suppliers are invited from all Baltic countries to meet Buyers by coming to Jurmala 26.10.2026,
PARTICIPATION
You have only one choice to attend:
1. In Jurmala only 26.10.2026
PRICE CATEGORIES WITHIN REGISTRATION TIMETABLE
Early Bird Price Package is valid 01.06.2026 – 31.07.2026.
Normal Price Package is valid 01.08 – 31.09.2026.
Prices
Jurmala 26.10.2026 own table add. person shared table+list ***
Early Bird Price 750 € 250 € 1 400 € (650 €/company)
Normal Price 850 € 250 € 1 500 € (750 €/company)
Electricity on Table 80 € 0 € 80 €
Get Together Party 90 € 90 € 180 € (2 persons)
* = Only for 26.10.2026 event in Jurmala.
*** = Shared table with an company means you will have also shared meeting list
PRE AND POST TOURS
Prices when tour itinerary is received from hosting destination/company not later than 31.09.2026.
Pre and Post Tours Package 1 Package 2 Package 3
1 Pre or Post Tour 900 € 1 100 € 1 300 €
2 Pre or Post Tours 1 400 € 1 600 € 1 800 €
Participating as Supplier
The event is dedicated for companies located in Baltic and Nordic countries and interested in international markets and are offering interesting products for travel trade buyers from abroad.
When entering the workshop venue, you need to register first to get a special Supplier Badge which allows you to walk around in the restricted area and meet the buyers.
PROGRAMME FOR SUPPLIERS
Jurmala Workshop 26.10.2026.
Here below the schedule. Timetable is set in EET time (+2 GMT)!
09.00 Suppliers for the Jurmala event can register and set up their technical equipment.
09.30 – 10.00 Registration for Buyers
10.00 – 12.40 Meetings
12.40 – 13.40 Lunch break
13:40 – 15.20 Meetings continue
15.20 – 15.40 Coffee break
15.40 – 17.00 Meetings continue
17.00 Workshop ends
18.00 – 20.30 Get Together Party for Participants.
Catering
There is non-stop coffee/tee/water station in the workshop room.
Lunch menu includes starter, main course, coffee/tea + petit four and water as beverage. Additional orders at your own expenses. Lunch is served from 12.20 to 13.20. While registering to the event, please advise if you have any special diets or food allergies.
The lunch menu includes tap water, which is very good and potable in Finland. Any additional soft drinks and alcohol you need to pay directly to the restaurant.
Electricity
Electricity to be installed to your workshop table costs 80 € + VAT 24%/person.
Get Together Party
There is Get Together Party 14.06.2027 from 18.00 to 20.30. Location: will be published in January 2027.
How to participate in Jurmala Workshop?
In 20-minutes one-to-one PREARRANGED MEETINGS you have the opportunity to introduce your company to other attendees from 10.00 to 17.00 o’clock. Meetings can be requested both ways: suppliers from buyers, media or event partners and vice versa. You can accept or reject the meeting request. SEE MORE OF THIS OPERATION IN TITLE “PREARRANGED MEETINGS” . You can register and book the meetings through Tavata platform during the period of 01.04.2027 morning – 06.06.2027 at noon.
Cost of Baltic Sales Workshop participation as a Supplier – including a table, one sales representative, use of meeting booking tool, lunch, and non-stop coffee station services.
Shared table
Two different companies can share the workshop table 26.10.2026 . They will have one common meeting list to share; not 2 separate ones.
The price list above shows “shared table + list” as two companies together. You need to divide the price in two to find what is your own company participation cost.
Pre and Post Tours
There are 3 different service packages available. You can choose either 1 or 2 tours. If you choose 2 tours, we recommend to have 1 Pre and 1 Post Tour.
Pre Tours should be between 24.10 – 25.10.2026. Pre Tour can be from minimum half day to maximum 2 days/1 nights of duration.
Post Tours should be between 27.10 – 29.10.2026. Post Tour can be from minimum half day to maximum 3 days/2 nights of duration.
Service packages have different terms and conditions:
Package 1: max. 6 participants in each tour and ToolBox choose and approve the tour participants
Package 2: max. 6 in each tour and the hosting destination choose and approve the tour participants
Package 3: max. 10 participants in each tour and the hosting destination choose and approve the tour participants
The hosting destination covers the expenses as follows: transfer in/out of Helsinki to the destination, all accommodation, all meals, all tours and other services during the Pre or Post Tour.
Accommodation
You can book your hotel for the event by using our preferred hotel offers. You need to book your accommodation directly and using reservation guidelines as follows.
More information, please contact:
Hotel Offers
Accommodation in Jurmala
Guests can choose their preferred room type and receive an additional discount by paying for the reservation at the time of booking. The cancellation policy for individual bookings depends on the type of reservation chosen by the guest. To confirm the reservation, guests must provide the hotel with valid credit card details. Rooms can be booked based on the hotel’s availability, no later than 10 days before arrival.
More information
If you need additional information, please contact:
Juha-Pekka Tuominen, Senior Market Specialist
SUPPLIER REGISTRATION
The final registration date is 31.09.2026.
Suppliers
Event
Hosting Pre & Post Tours
Electricity
Get Together Party
Lucky Draw Lottery
Supplier registration will be open 01.06.2026 until 31.09.2026.
Click here to register: tba
