Bit 2026

February 10, 2026 – February 12, 2026 —

Bit 2026 Travel Fair – Milan, Italy

BIT, the 2026 edition brings a new event for the entire tourism industry community—a space to meet, discover, discuss, and share the current and future dynamics of the sector.

BIT’s goal is to promote the development of a tourism supply chain in which value can be distributed fairly among all stakeholders, placing people, territories, and genuine sustainability at the center.

Statistics from 2025

5,000 Italianbuyers(travel agencies, tour operators, business travel/MICE operators, OTAs, and otherintermediaries)

+ 2,000 international buyers (including 400 hosted delegates)

+ 750 press representatives

+ 8,000 industryprofessionals

+ 7,000 expert travelers

+ 1.030 SELLERS (individual companies)
+ 54,000 subscribersto BIT’snewsletter 20% of whomare travelers
+ 120,000 followers acrosssocial media channels

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Additional information

Programme
Prices and Registration
Practical Information

Want to know more?
Contact us:

Kari

Kari Halonen

Kari Halonen

Owner and General Manager


Australia, Baltic and Nordic markets, France, Greece, North and South America, Global markets

Accessibility, Inclusive Tourism, Tourism Development

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