February 9, 2027 – February 11, 2027 — Italy
Bit 2027 Travel Fair – Milan, Italy
BIT’s goal is to promote the development of a tourism supply chain in which value can be distributed fairly among all stakeholders, placing people, territories, and genuine sustainability at the center.
Statistics from 2026
5,000 Italianbuyers(travel agencies, tour operators, business travel/MICE operators, OTAs, and otherintermediaries)
+ 2,000 international buyers (including 400 hosted delegates)
+ 750 press representatives
+ 8,000 industryprofessionals
+ 7,000 expert travelers
+ 1.030 SELLERS (individual companies)
+ 54,000 subscribersto BIT’snewsletter 20% of whomare travelers
+ 120,000 followers acrosssocial media channels
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Additional information
Dates: February 9-11, 2026 (Tuesday to Thursday).
Location: Fiera Milano (Rho exhibition center) in Milan, Italy. Strada Statale Sempione, 28, 20017 Rho MI
from 9:30 a.m. to 6:00 p.m.
Focus: BIT is Italy’s leading international tourism fair, connecting industry professionals, destinations, and travel enthusiasts. It’s a key platform for discussing future development trends, innovation, and global tourism opportunities.
Attendees: The event attracts a wide range of professionals, including tour operators, travel agents, hospitality experts, and travel designers from all over the world.
We have two options to attend at Bit 2026:
Sales Visits Only
2-day visit, approximately 16 – 20 meetings for 2 days
Price: 2.100,00 euros + VAT if applicable
One company needed to organize the programme
Fair stand
Stand is for companies and destinations from Baltic and Nordic countries
3-day visit
Price: 3.500,00 euros + VAT if applicable
Four companies needed to organize the programme
Price includes:
Sales Visits:
Webinar, about 1 month prior departure
Welcome Meeting in Milan, 1 day before the event starts
Prearranged meetings with tour operators, travel agents (+ travel media)
ToolBox Consulting staff assistance
Stand:
Webinar, about 1 month prior departure
Welcome Meeting in Milan, 1 day before the event starts
Stand; with table with 2 chairs or infodesk with 1 chair
Common storage room, electricity plug, waste baske
ToolBox Consulting staff assistance
Price doesn’t include:
Travel and accommodation costs, public transportation in Milan
Meals
Possible printed material freight costs
Registration:
Registration is valid from 1.6 – 15.12.2026.
Click the link: Bit 2027 Registration
More information:
