ITB China 2026

Why ITB China and the Chinese outbound market matter

According to the ITB China Travel Trends Report 2025/26, China’s outbound travel market is rapidly rebounding. With over 100 million Chinese expected to travel abroad by end of 2025 and a market volume forecast to exceed CNY 1 trillion (≈ €120 billion).
In parallel, Chinese travelers’ intentions to travel outbound remain high — a survey from April 2025 indicates 75% of respondents were interested in travelling overseas this year or had already done so.
The demand from China is shifting: younger generations and “active seniors” are key segments, interest in more personalised, higher-quality travel experiences is growing — and business + leisure travel (bleisure) is emerging strongly.
All of this underscores why the Chinese market is an important strategic target for inbound tourism destinations and service providers.

What we offer at ITB China 2026

Location: Shanghai
Dates: 26–28 May 2026
Option to extend with sales visits in China: Shanghai, Hangzhou, Guangzhou, Hong Kong, Beijing.

Exhibition package options:

Own table (dedicated table for your company)

Shared table (sharing with other companies)

Sales Visits in Shanghai, Hangzhou, Guangzhou, Hongkong and/or Beijing.

Last registration date is 31.1.2026

If you’d like more details or to reserve your space, please contact me at .

We believe this offers a strong platform to connect with the growing Chinese outbound market and build meaningful product-development cooperation across our Baltic & Nordic region.