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January 7, 2026 – January 11, 2026 —

Vakantiebeurs 2026

The biggest travel trade and consumer event in the Netherlands. Year 2024 there were over 71 000 visitors. We have a stand where all Baltic and Nordic companies are invited. This is a combination of Fair meetings and Sales Visits at the fair.

Vakantiebeurs 2026 offers an excellent platform to showcase travel experiences, products, and destinations to both industry professionals and enthusiastic travelers. By participating in our joint stand, Baltic and Nordic companies gain increased visibility, networking opportunities, and access to thousands of potential partners and customers.

Time:

January 7 from 9.30 a.m. – 5 p.m.  B2B
January 8 from 9.30 a.m. – 5 p.m.  B2B / B2C
January 9 from 9.30 a.m. – 7 p.m.  B2C
January 10 from 9.30 a.m. – 7 p.m. B2C
January 11 from 9:30 a.m. – 5 p.m. B2C
Place: Utrecht, Netherlands

Last registration date: 15.11.2025, (upon availability)

All rights reserved.

Suppliers: Read more under the title “Suppliers” and “Programme”

Buyers: Read more under the title “Buyers” and “Programme”

For the Vakantiebeurs 2026 event, we offer three different participation packages:

1. B2B Only Package (January 7–8, 2026)
Meet with travel agencies, tour operators, and travel media during the professional days.

2. B2C Only Package (January 8–11, 2026)
Engage directly with Dutch consumers during the public days of the fair.

3. Combined B2B + B2C Package
Participate in both the professional and public days:

Join the B2B days from January 7–8, and continue with the B2C days from January 8–11, 2026.

Alternatively, you can attend only the January 7 B2B day and move to the B2C section already on January 8. (The price remains the same for both options.)

Segments Travel Trade Days 7.1 – 8.1.2025:

Hall 9: Travel & Destinations, Travel & Sustainability

Hall 10: Travel & Tech & AI, Travel & Business, Mice Square, Airline Pavilion

      • Buyers lounge, network lounge & main stage with speakers

Hall 11: Travel & Destinations (only when hall 9 is full of tourism boards, for now we will expand to hall 11 if more destinations will register)

Segments Vakantiebeurs B2C 8.1 – 11.1.2026:

Hall 7: World of Nordics, World of DACH, World of Sunny Europe, World of Africa & World of Middle East
Hall 8: World of Sunny Europe & Tourism Boards
Hall 12: World of Asia, World of Americas, World of Caribbean, World of Cruises & World of Travel

Terms of Events and Cancellation Policy

Marketing with ToolBox Consulting and Market areas

Additional information

Want to know more?
Contact us:

HyperFocal: 0

Juha-Pekka Tuominen

Juha-Pekka Tuominen

Senior Market Specialist


Benelux, DACH, Eastern Europe

Meetings & Events

Group Travel Project DACH market

Kari

Kari Halonen

Kari Halonen

Owner and General Manager


Australia, Baltic and Nordic markets, France, Greece, North and South America, Global markets

Accessibility, Inclusive Tourism, Tourism Development

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