Kari Halonen
How to choose right target market areas – risk management needed
For decades, I have been thinking about risk management when choosing market areas. In my opinion, there are risks involved in all international tourism markets. There are political risks in some markets, which could lead to a complete interruption of tourism flows to the Baltic and Nordic countries. At times, the market may be associated…
Salla Tourism Marketing Association won sustainable tourism award organized by Skål International Area Europe
Today was the Skål International Area Europe Annual Meeting. During the event were also Skål International Europe Sustainable Tourism Awards given. There were 4 awards delivered of one of those came to Northern Europe. Salla Tourism Marketing Association received award because their campaign “Give Back to Local Nature”. Ms. Heli Karjalainen, spokesperson and associated in…
Japan to Implement Mandatory Online Travel Authorization for Visa Free Travelers from 71 Countries by 2030
Japan will soon require travelers from 71 visa-free countries, including Baltic and Nordic countries, to obtain online travel authorization before entering the country. Japan’s government plans to allocate funding for a new travel authorization system in next year’s budget, with the initiative expected to be fully operational by 2030. This system is designed to enhance…
Keys for successful digital marketing
“Digital marketing is no different from any other communication to potential customers. The difference is that you can better measure the impact and make changes easily. Having a partner in digital marketing requires constant conversation and good communication. Digital marketing works better when there is good content on your webpage and other channels.”, says our…