Kari Halonen
Finnish travel trade: Participate in international fairs abroad and get funding
Participate in international fairs abroad Exhibition Explorer funding is suitable for SMEs and midcap companies that participate in international B2B trade fairs abroad. Exhibition Explorer funding Decision-making on applications related to the 2025 trade fair events will be started at the beginning of January, and the new criteria for awarding funding that will enter into…
The Good Travel Seal: A Commitment to Sustainable Tourism
In 2024, ToolBox Consulting proudly earned the prestigious Good Travel Seal, a certification that marks a significant step in the company’s ongoing commitment to sustainable tourism. The Good Travel Seal is not merely a certification; it represents a comprehensive sustainability management program tailored to businesses within the tourism and travel sectors. Designed to be feasible…
Analysis of Vakantiebeurs and Matka Travel Fairs
Introduction In January 2025, two major travel industry events took place where ToolBox Consulting also operates actively: Vakantiebeurs 2025 in Utrecht, the Netherlands, and Matka 2025 in Helsinki, Finland. We had a stand at Vakantiebeurs and in Matka we were organizing Pre and Post Tours for Buyers participating in Matka Workshop Day event 15.1.2025. Additionally…
The Role of Travel Media in Building Brand Identity and Increasing Awareness for Destinations and Businesses
In an increasingly interconnected world, travel media plays a pivotal role in shaping perceptions and driving interest in destinations and tourism businesses. From glossy travel magazines to influencer blogs and YouTube travel vlogs, the impact of media on brand identity and awareness cannot be overstated. Here, we explore how travel media serves as a vital…