Kari Halonen
South American outbound travel market to Europe
The South American outbound travel market to Europe has shown significant growth potential, driven by rising middle-class incomes, currency stabilization, and more affordable travel options. Several factors influence this trend and its forecast for the coming years: 1. Recovery from Pandemic Impacts Post-pandemic growth: As of recent years, the market is steadily recovering, with a…
Estonia as a target market area
We have updated for Finnish incoming markets statistical data of Estonia as outbound market. If you are interested to know more about Estonians as travellers, we provide Market Analysis of Estonian markets with push and pull factors, demographic information, accessibility map and also analysis of distribution and media channels. Please be in contact with Kari…
Feedback from Travel Expo Japan 2024 and sales calls by Kristiina Kauppinen
Kristiina just attended the Travel Expo Japan in Tokyo. The programme included: Sales Visits in Greater Tokyo area. We booked Sales Visits at the premises of local travel trade. Distances in Tokyo are huge. It is the most populated city in the world. We were able to provide minimum 2 Sales Visits in the morning…
The result of Visit Finland’s change negotiations: 17 positions abolished and operations will be significantly reduced
Published in Window Seat magazine 11.10.2024. Free translation by ToolBox Consulting. “Business Finland has concluded the change negotiations concerning Visit Finland. The reason for the negotiations were cuts in the state budget, due to which Visit Finland’s funding will practically be halved in 2025. Promoting international tourism in Finland is Visit Finland’s statutory task. 17…
How to choose right target market areas – risk management needed
For decades, I have been thinking about risk management when choosing market areas. In my opinion, there are risks involved in all international tourism markets. There are political risks in some markets, which could lead to a complete interruption of tourism flows to the Baltic and Nordic countries. At times, the market may be associated…
Salla Tourism Marketing Association won sustainable tourism award organized by Skål International Area Europe
Today was the Skål International Area Europe Annual Meeting. During the event were also Skål International Europe Sustainable Tourism Awards given. There were 4 awards delivered of one of those came to Northern Europe. Salla Tourism Marketing Association received award because their campaign “Give Back to Local Nature”. Ms. Heli Karjalainen, spokesperson and associated in…