Kari Halonen
The Good Travel Seal: A Commitment to Sustainable Tourism
In 2024, ToolBox Consulting proudly earned the prestigious Good Travel Seal, a certification that marks a significant step in the company’s ongoing commitment to sustainable tourism. The Good Travel Seal is not merely a certification; it represents a comprehensive sustainability management program tailored to businesses within the tourism and travel sectors. Designed to be feasible…
Analysis of Vakantiebeurs and Matka Travel Fairs
Introduction In January 2025, two major travel industry events took place where ToolBox Consulting also operates actively: Vakantiebeurs 2025 in Utrecht, the Netherlands, and Matka 2025 in Helsinki, Finland. We had a stand at Vakantiebeurs and in Matka we were organizing Pre and Post Tours for Buyers participating in Matka Workshop Day event 15.1.2025. Additionally…
The Role of Travel Media in Building Brand Identity and Increasing Awareness for Destinations and Businesses
In an increasingly interconnected world, travel media plays a pivotal role in shaping perceptions and driving interest in destinations and tourism businesses. From glossy travel magazines to influencer blogs and YouTube travel vlogs, the impact of media on brand identity and awareness cannot be overstated. Here, we explore how travel media serves as a vital…
How to Prepare Effectively for B2B Sales Calls in the Travel Industry
The travel industry is dynamic, with evolving trends, diverse client needs, and an intensely competitive market. B2B sales within this sector require strategic preparation to ensure meaningful and productive interactions with potential partners or clients. Here’s a comprehensive guide to help you prepare for B2B sales calls in the travel industry effectively: 1. Understand Your…
Flight Connections and the Importance of Accessibility to Baltic and Nordic Countries
The Baltic and Nordic regions are becoming increasingly connected to the global travel network, solidifying their positions as major hubs for tourism and business in Northern Europe. Accessibility through direct flight connections has played a pivotal role in driving growth, facilitating trade, tourism, and cultural exchanges. Growing Flight Connectivity By 2025, the Nordic countries (Denmark,…
Estonian market overview by VisitFinland and Research Center Finland
Please open the file of the latest report made by Visit Finland and Reserach Center Finland. The document is related to interviews made during 2024 in cross-border places in Finland. We have put here slides related to Estonian market. Matkailijamittari 2024 Viro – VisitFinland ja Tilastokeskus More information about Estonian market, please contact Kari Halonen