Kari Halonen
The Success of ITB Berlin Mirrors a Positive Outlook for Travel in 2025
The world’s leading travel trade show, ITB Berlin 2025, was a resounding success! Toolbox Consulting Ltd had the privilege of hosting the Finland Lapland stand, bringing together top tourism professionals and fostering exciting business opportunities. A Global Hub for Travel Industry Professionals ITB Berlin 2025 welcomed 100,000 attendees over three trade visitor days, with an…
National Tourism Boards after COVID-19 have faced new challenges
The COVID-19 pandemic profoundly disrupted the tourism industry across Europe, placing significant financial and operational strains on National Tourism Boards (NTBs). As the world emerges from the pandemic, the role and efficacy of these organizations have come under scrutiny. This article explores the challenges faced by European NTBs during and after the pandemic, examines the…
Airbnb situation in Baltic and Nordic countries
Airbnb, a leading platform for short-term rentals, has encountered diverse regulatory landscapes across the Nordic and Baltic countries. Governments in these regions have implemented measures to balance the benefits of tourism with housing availability and community well-being. Norway: In Norway, regulations distinguish between different property types: Sectioned Housing (Eierseksjon): Owners can rent out their units…
UN Tourism opens call for Best Tourism Villages 2025
Is your village a hidden gem of sustainable tourism? UN Tourism is calling for applications for the Best Tourism Villages 2025, recognizing rural destinations that excel in sustainability, cultural heritage, and community-driven tourism. We encourage villages across the Baltic and Nordic countries to seize this opportunity to showcase their unique charm and gain global recognition!…
Current Trends in Travel Fairs
Many knows ToolBox Consulting is actively participating in different travel fairs. Those have long been pivotal in connecting industry professionals and consumers, serving as platforms for networking, knowledge exchange, and showcasing new products. However, evolving market dynamics and technological advancements necessitate adaptations to maintain their relevance. Also we have noticed many travel fairs are in…
Is sustainable tourism really selling?
We ask from all those tour operators and travel agents who participate in our FAM trips in Baltic and Nordic countries, if sustainable tourism selling among their customers. Before answering to that question, we collected some surveys related to European market and sustainable tourism. Recent surveys indicate a significant and growing demand for sustainable tourism…