Kari Halonen
The Role of Travel Media in Building Brand Identity and Increasing Awareness for Destinations and Businesses
In an increasingly interconnected world, travel media plays a pivotal role in shaping perceptions and driving interest in destinations and tourism businesses. From glossy travel magazines to influencer blogs and YouTube travel vlogs, the impact of media on brand identity and awareness cannot be overstated. Here, we explore how travel media serves as a vital…
How to Prepare Effectively for B2B Sales Calls in the Travel Industry
The travel industry is dynamic, with evolving trends, diverse client needs, and an intensely competitive market. B2B sales within this sector require strategic preparation to ensure meaningful and productive interactions with potential partners or clients. Here’s a comprehensive guide to help you prepare for B2B sales calls in the travel industry effectively: 1. Understand Your…
Flight Connections and the Importance of Accessibility to Baltic and Nordic Countries
The Baltic and Nordic regions are becoming increasingly connected to the global travel network, solidifying their positions as major hubs for tourism and business in Northern Europe. Accessibility through direct flight connections has played a pivotal role in driving growth, facilitating trade, tourism, and cultural exchanges. Growing Flight Connectivity By 2025, the Nordic countries (Denmark,…
Estonian market overview by VisitFinland and Research Center Finland
Please open the file of the latest report made by Visit Finland and Reserach Center Finland. The document is related to interviews made during 2024 in cross-border places in Finland. We have put here slides related to Estonian market. Matkailijamittari 2024 Viro – VisitFinland ja Tilastokeskus More information about Estonian market, please contact Kari Halonen
South American outbound travel market to Europe
The South American outbound travel market to Europe has shown significant growth potential, driven by rising middle-class incomes, currency stabilization, and more affordable travel options. Several factors influence this trend and its forecast for the coming years: 1. Recovery from Pandemic Impacts Post-pandemic growth: As of recent years, the market is steadily recovering, with a…