Newsletters
Winners and losers in European tourism in 2016
Article made by ETOA (European Tour Operator Association, 4.8.2016)Latest figures released by UNWTO show strong growth in global tourism demand, with arrivals up 5% in the period January to April. This increase was the equivalent of about 18 million additional overnight arrivals on the same period in 2015. Although under-performing against other main regions, Europe’s…
City-break tourism is doing well according to European Cities Marketing
In a troubled economic environment, European Cities’ tourism remains strong and keeps growing with 5.7% in total bednights and 6.3% in international bednights in 2015.Even though Russian (-30.4%) and Japanese (-6.1%) markets decreased, the growth of Chinese (+28.7%) and Spanish (+10.9%) markets alone were able to make up the loss. In addition, the remaining 5…
Quantifying the TripAdvisor effect
This article has been published first by ETOA (European Tour Operator Association) blog in April 2016. ToolBox -travel marketing & consulting is member of ETOA and promoting ETOA sales events. Quantifying the TripAdvisor effectThe travel industry has intuitively acknowledged the positive relationship between review sites and their impact on travel activity. But there has been little…
Baltic Sea Workshop in Spain – Madrid 5.10.2016
Welcome to the Workshop in Spain! This particular event is for companies located in Baltic States (Estonia, Latvia, and Lithuania), Nordic countries (Denmark incl. Greenland, Finland incl. Aland Islands, Iceland, Norway incl. Svalbard and Sweden) and Russia (especially Western part of Russia incl.St.Petersburg and Leningrad Oblast).This is the second time organizing joint sales event for…
New membership – The Finnish Chinese Chamber of Commerce
We have been becoming a member local Finnish Chinese Chamber of Commerce! Our task is to establish there a special chapter of tourism industry. So many companies are involved with Finnish – Chinese business relationships – especially in tourism. This more intense target to cooperate and develop Chinese inbound and outbound tourism towards Finland is interesting…
Marketing Events 2017
Our Tourism Marketing Events have been announced for 2017! More information of these will be in our Marketing Activities Manual which will be published later in May 2016. EVENT CALENDAR 2017January Matka2017 (FIN), MeetFinland (FIN), SATTE (IND)February TourEst (EST), BalTour (LTV), AIME (AUS) March Stockholm Travel Show (SWE)April COTTM (CHN), Stockholm Travel Show (SWE), Baltic Sea …
Alibaba Group makes China paper free online
Alibaba Group is an owner of South China Morning Post. Alibaba Group removed they paywall on the newspaper’s online and mobile editions, signalling an emphasis on generating more traffic. Analysis say the purchase also shows Alibaba’s desire to use peripheral media assets to generate more ads and push traffic to its e-commerce platforsm and broaden…
Europe keeps it competitiveness says ETOA
Europe maintaining its competitive edge in long-haul markets01 Apr, 2016Recent results from the Air Travellers’ Traffic Barometer (published by European Cities Marketing and ForwardKeys) indicate that in the final quarter of 2015, in spite of the Paris attacks, international long haul arrivals into Europe increased by 3.1% compared with the same period in 2014. Visitors from North America, and…
Australian outbound travel market to Finland is very vivid and solid!
AUSTRALIANS IN FINLAND 2015Australian overnighs stays have been between 50 000 – 60 000 annually over a decade. There has been two destinations favourites in Finland for Australians: Helsinki and Lapland. The average length of stay is around 2 nights. The main season is summer but also winter is quite strong among Australians. Here enclosed…
Summer campaign in Baltic states – especially in Estonia and Latvia
MARKETING ON BOARD OF ECKERÖ LINEA leaflet presenting the suppliers that are part of the campaign will be distributed on board during the whole month of May.Price: €900 Included: Brochure distributionNot included: Freight to Eckerö LineTiming: 1 – 31 May 2016. PERE & KODUEditorial advertisement / article in Pere & Kodu, monthly magazine specialized Estonian families.Price:…