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October 21, 2026 – October 23, 2026 —

ITB Asia 2026

Preliminary programme

At ITB Asia we have a stand, where we promote Baltic and Nordic countries for Asian travel trade. The stand is called “Green North” and we introduce Baltic and Nordic destinations and companies for Asian wholesalers, tour operators, travel agents and travel media. Join us in meeting Buyers from leisure travel sectors, within 3 days, all in one location. It is only for B2B.

Last year there were 10.300 visitors, over 750 exhibitors from 73 countries. Registered buyers were counted 880 and over 16.000 matched meetings.

Time: 21.10 – 23.10.2026
Place: Marina Bay Sands, Singapore

ToolBox Consulting Ltd. is including this year ITB Asia stand dedicated to Baltic and Nordic countries. Also we are looking for high-end travel partners because there is demand for also this theme. The stand is for companies interested in Asian and Oceanian markets. Join us in meeting Buyers, within 3 days, all in one location. It is only for B2B event.

The Business Matching system offers each attendee the opportunity to select relevant parties to conduct business meetings. On top of meetings, attendees are
also able to allocate time to attend our workshops, education sessions as well as networking functions.

Over 750 exhibitors over 120 countries. Registered buyers are counted over 1.250. All meetings are pre-scheduled.

Travel Products

Leisure Travel
Business Travel
MICE
Target Groups

Buyers and trade delegates searching for business in Asia
Sellers from all over the world
Click to see attendee profiles

Networking Opportunities

ITB Asia trade show
Workshops & seminars
Evening functions

Last registration date: 30.6.2026

Additional information

Programme

ITB Asia 2026, Asia’s leading travel trade show, will be held in-person from 21 – 23 October 2026 at the Sands Expo & Convention Centre in Singapore. The 3-day B2B event brings together 18,000+ attendees from MICE, leisure, and corporate travel sectors, featuring, pre-scheduled appointments and co-locating with MICE Show Asia and Travel Tech Asia.

Venue Address:
Sands Expo and Convention Centre, 10 Bayfront Avenue, Singapore 018956

Programme

Webinar one month prior the event.

Welcome Meeting 20.10.2026, venue will be announced later.

Exhibition Opening Hours:
Wednesday, 21 October: 09:30 – 18:00
Thursday, 22 October: 09:30 – 18:00
Friday, 23 October: 09:30 – 18:00

Price

Registration fee

Early Bird Price Package: 4.800 € + VAT % Registration before 28.2.2026/1 person/company

Normal Price Package: 5.250 € + VAT % Registration before 31.5.2026/1 person/company

Last minute Price Package 5.700 € + VAT %
Registration before 30.6.2026/1 person/company

Maximum 2 persons/company. Additional person 1900 € + VAT %
Note: % VAT only if applicable

Shared table fee

This service is for 2 different companies sharing their meeting table. Then no additional person from the same company is not possible to attend.
2850 € + VAT % Registration before 28.2.2026
3250 € + VAT % Registration before 31.5.2026
3650 € + VAT % Registration before 30.6.2026

Price includes:
Event arrangements, stand (table with chairs, meeting area, decoration), manuals, prearranged meeting schedule (joint meeting lists). ”Green North” is a stand dedicated promoting Baltic and Nordic countries as whole. There is a special storage room at the stand.

Price doesn’t include:
Travel, accommodation and meals expenses.

Note! Amount of participants is minimum 4.

The needed amount of material is for brochure or other material max. 100 pieces/brochure or gadgets.

All rights reserved.

Registration

Last registration time is already 30.6.2026

Note our price packages timetable.

Click here to register: ITB Asia 2026 Registration 

 

Want to know more?
Contact us:

Kari

Kari Halonen

Kari Halonen

Owner and General Manager


Australia, Baltic and Nordic markets, France, Greece, North and South America, Global markets

Accessibility, Inclusive Tourism, Tourism Development

Enna

Enna Paavola

Enna Paavola

Senior Market Specialist


Asian Markets, excluding Japan

Sales Workshops

Tourism Development

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