The Matka Workshop Day 2026 Pre and Post Tour programmes are usually implemented as part of the workshop event. ToolBox Consulting Ltd. produces the tours on behalf of Messukeskus and Matka Travel Fair.
The goal is to offer around ten attractive and high-quality tours/visits in Finland and nearby markets, the duration of which is from half a day to 3/4 days (2/3 nights). We are looking for suitable tourist destinations and services to present to foreign tour operators and representatives of travel agencies and the media.
About 200 – 250 Buyers are expected for the workshop event. Pre- and post-tours are especially suitable for tourism areas, cooperation between several tourism areas or larger tourism companies that have offerings for different nationalities and customer groups. Matka Workshop Day is 15 January 2026 (and Matka 2025 Travel Fair 16 January – 19 January 2025).
PRE AND POST TOUR PROGRAMMES OF TOUR ORGANIZERS AND TRAVEL AGENCY REPRESENTATIVES
Tour participants:
- Minimum number 4-7 people/group, maximum 10-15 participants
- The whole group from at least 3 or more different countries
- The starting and ending locations of the programmes
- Departure port or airport in Finland, Helsinki railway station (incl. transport from accommodation places), Messukeskus (bus or taxi transports), accommodation places in the Capital Region (bus or taxi transports).
Themes and customer segments
Tourist destinations and companies can launch their new products or present their existing services using different themes and customer segments. These include, e.g. a presentation of a certain summer or winter activity, a well-being theme, families with children, a presentation of a famous person or thing’s anniversary, luxury travel, culture and events, etc. Participating companies and destinations can be part of a larger tour. In addition to target and company presentations, we are looking for ready-made product packages for sale.
Responsibilities of the organizer (tourism destination/company):
- The organizer’s task is to plan a “fully hosted” programme that fits the schedule, in which he is responsible for the group’s transportation, accommodation, food, program implementation and all incurred costs.
- The choice of the organizer (tourism destination/company) is affected by time of registration (first-come, first-served)
- The completion of the programme and the attractiveness of the programme as a whole
- The programmes must be ready in August -October 2025 at the latest
- Foreign buyers are interested in the programme
Note
The organizing Tourism area and/or company must be a main or sub-exhibitor OR otherwise sponsor/perform at the Matka 2025 fair AND as a vendor at the MATKA Workshop Day 2026 event.
Excursions can be organized under the following conditions:
- The organizer in charge of the trip must be the main exhibitor at the Matka 2026 Travel Fair and also participate in the Matka Workshop Day.
- Other destinations included in the programme must be main or sub-exhibitors at the Matka 2026 Travel Fair.
- If the project produces the practical arrangements for the trip, either the project and/or the regional marketing organization must be represented at the Travel Fair and Matka Workshop Day.
- All tours organized before Matka Workshop Day start from Helsinki or Helsinki Airport and end on Tuesday at the buyers’ accommodation hotels in Helsinki.
- Post tours can start on Thursday evening after Matka’s professional day at the earliest.
- Pre and post tours of the travel fair for registered buyers are organized by ToolBox Consulting Ltd.
Category options
In the actual destination-oriented Pre and Post Tour programmes, the options in the participation packages are:
1. ToolBox Consulting Ltd. reserves the right to choose (accept/reject) a tour operator who has shown his interest in participating in the trip. The ToolBox staff will announce the names of the participants. The travel destination cannot limit nationalities. Minimum number of 4 – 7 participants. The maximum number of participants is 10. Price 1 400 euros + VAT (if applicable) /1 excursion and 1 900 euros + VAT (if applicable) /2 excursions.
2a. The travel destination has the opportunity to choose (accept/reject) a tour operator who has shown his interest in participating in the trip. The tour operators are of different nationalities (no nationality restriction; the travel destination cannot limit nationalities. However, ToolBox takes the wishes into account, but fills in with other nationalities in order to get the minimum number of participants on the trip (4 – 7)). Maximum number of participants 10. Price 1 700 euros + VAT (if applicable)/1 excursion and 2 200 € + VAT (if applicable) /2 excursions.
2b. The travel destination has the option to choose (accept/reject) a tour operator, some of which are participants proposed by the travel destination AND the participants are of different nationalities (no nationality restriction; the travel destination cannot limit nationalities. However, ToolBox takes into account the wishes of the travel destination, but fills in with other nationalities if the desired nationalities are not available and so that the minimum number of participants allowed on the trip (4 – 7)). Maximum number of participants 10. Price 1 700 euros + VAT (if applicable) / 1 excursion and 2 200 €+ VAT (if applicable)/ 2 excursions.
3a. The travel destination has the option to choose (accept/reject) tour operators. The destination may limit the number of nationalities. However, nationalities must be accepted from at least 3 different countries. Maximum of 15 participants. Price 2 100 euros + VAT (if applicable)/1 excursion and 2 600 €+ VAT (if applicable)/2 excursions.
3b. The travel destination offers a special theme programme for tour operators (e.g. sauna, family travel, winter activity, etc.). The destination may limit the number of nationalities. However, nationalities from at least 3 different countries must be accepted. Maximum of 15 participants. Price 2 100 € + VAT (if applicable) / 1 excursion and 2 600 € + VAT (if applicable)/ 2 excursions.
Arrangement fee
We charge 1 400 – 2 600 € + VAT (if applicable) as an arrangement fee for one pre- or post-tour programme.
Note! The following fees applies when the hosting destination/company sends it’s tour itinerary to ToolBox Consulting representative not later than 31.8.2025.
Pre and Post Tours Package 1 Package 2 Package 3
1 Pre or Post Tour 1 400 € 1 700 € 2 100 €
2 Pre or Post Tours 1 900 € 2 200 € 2 800 €
If the tour is sent to ToolBox Consulting between 1.9 – 30.9.2025 there will be additional fee 150€ in each category.
If the tour is sent to ToolBox Consulting between 1.10 – 31.10.2025 there will be additional fee 300€ in each category.
If the tour is sent to ToolBox Consulting between 1.11 – 30.11.2025 there will be additional fee 450€ in each category.
If the tour is sent to ToolBox Consulting between 1.12 – 31.12.2025 there will be additional fee 600€ in each category.
Site Inspection programmes for accommodation companies NEW!
Buyers have requested for Site Inspection programmes for accommodation companies, where buyers inspect the accommodation company’s accommodation, restaurant and other services that the company offers in its own building or in its immediate vicinity. This is not so much a presentation programme for e.g. programme services.
The accommodation visit day includes a maximum of 4 accommodation destinations. It can last a maximum of 8 hours and one accommodation visit can last for a maximum of 1 hour. The exception to this are the accommodation units that offer e.g. lunch or dinner during the visit.
The organization fees for the “Site Inspection” programmes of accommodation companies, which extend to the capital region and partly to Uusimaa, are here below. Accommodation visits in the capital region (Helsinki, Espoo, Vantaa, Kauniainen and, where applicable, Uusimaa area). Duration of visit/accommodation unit maximum 1 hour.
The prices do not include the tour manager and transport company services:
* 4 accommodation units 1 800 € + VAT
* 3 accommodation units: 1 400 € + VAT
* 2 accommodation units 1100 € + VAT
* 1 accommodation unit 600 € + VAT
The services of a tour guide for the whole day’s program are 500 euros + VAT
Renting a bus for the whole day’s program is 800 euros + VAT
In total, this cost would be 1300 euros + VAT for the whole day’s program, which would be divided between the four accommodation facilities. In total, it would then be 325 euros + VAT
Accommodation presentations in Helsinki city centre area NEW
Available dates are 13.1 or 16.1.2026.
Presentation can take 45 minutes. It has to be conducted in English.
The venue will be in Helsinki city centre OR in Messukeskus (Helsinki Fair centre)
The Buyers are those attending at the workshop. Buyers have possibility to register according the timetable of accommodation presentations. Minimum 7 Buyers attending in each event.
You can choose from either morning or afternoon sessions.
One session costs 500 euros + VAT
Excursion dates
Pre Tour programmes can be implemented 13.1.2026.
Post Tour programmes can be implemented 17.1.2026
The price includes
There can be no more than 2 tour programmes, e.g. 1 Pre Tour and 1 Post Tour
Travel arrangements and contacts of tour operators, representatives of travel agencies
Communication with the contact person responsible for the pre- and post-tour programmes
Feedback regarding programmes
Matka Workshop Day 2026 Buyers contact information for persons participating in the programme
Presentation of pre- and post-tour destinations to foreign tour operators or travel agency representatives participating in the tour
Not included in the price
Transportation, meal or accommodation costs starting point Helsinki -> places to visit -> returning point Helsinki.
All the transfer and ground services, programmes, accommodation and meals at the destination are costs of the destination.
Additional Services
Tour guide service 500 €/day/8 hours + VAT.
Bus rental 800 €/day/8 hours + VAT.
The tour leader cost and the total price of the bus rental will be shared between the participating accommodation companies.
Any catering provided by accommodation companies during the visit is not included in this arrangement fee.
The choice of the organizer (tourism destination/company) is affected.
Time of registration (first-come, first-served).
The completion of the programme and the attractiveness of the programme as a whole.
The programmes must be ready in August-October 2025 at the latest.
Foreign buyers are interested in the programme.
Note!
The organizing tourism area and/or company must be a main or sub-exhibitor OR otherwise sponsor/perform at the Matka 2026 fair AND as a vendor at the MATKA Workshop Day 2026 event.
Excursions can be organized under the following conditions
- The organizer in charge of the trip must be the main exhibitor at the Matka 2026 trade fair and also participate in the Matka Workshop Day.
- Other destinations included in the programme must be main or sub-exhibitors at the Matka 2026 Travel Fair.
- If the project produces the practical arrangements for the trip, either the project and/or the regional marketing organization must be represented at the Travel Fair and Matka Workshop Day.
- All tours organized before Matka Workshop Day start from Helsinki or Helsinki Airport and end on Tuesday at the buyers’ accommodation hotels in Helsinki.
- Post tours can start on Thursday evening after Matka’s professional day at the earliest.
Pre and post tours of the travel fair for registered buyers are organized by ToolBox Consulting Ltd.
Registration
If you want to take full advantage of the Matka Workshop Day, organize a pre- or post-tour in your destination and take foreign buyers on-site to get to know what your area has to offer. We are looking for about 10 Pre- or Post-Tour destinations.
Register here
